On Jan. 26, The Abbi Agency announced that they are now accepting applications from nonprofit organizations for the 2026 “Do Good Stuff” marketing initiative. This annual program allows nonprofits based in Nevada, California, Montana, and New Mexico to apply for marketing assistance. Assistance may include public relations, social media strategy, creative services, website support, event marketing, and paid media. Applications are open until Feb. 6, 2026.
The Do Good Stuff initiative was launched in 2008 and is part of The Abbi Agency’s broader commitment as a certified B Corporation to support community-focused organizations through pro bono projects, nonprofit work, and charitable giving. The program is intended to help nonprofits expand their outreach and better serve communities using professional marketing expertise.
“Since The Abbi Agency’s infancy, we’ve wholeheartedly believed that marketing is a powerful tool to be used for good,” stated Abbi Whitaker, co-founder and CEO of The Abbi Agency. “Do Good Stuff allows us to stand alongside organizations that change people’s lives and inspire others to make a difference.”
Selected nonprofits will work directly with the agency to tailor marketing services to their specific goals. Applicants can apply through The Abbi Agency’s website by providing basic information about their organization, mission, and how pro bono marketing support would advance their work.
Alexis Keith, public relations account director and B Corp lead at The Abbi Agency, said, “Our Do Good Stuff pro bono partnerships are some of the most important ways we put our values as a B Corp into action.”
In 2025, four organizations were selected to receive pro bono services through the Do Good Stuff initiative, including The Inter-Tribal Council of Nevada, Spread the Word Nevada, LEAD with Horses, and the Karma Box Project. These organizations focus on areas surrounding tribal sovereignty and services, childhood literacy, equine-assisted therapy, and outreach to unhoused individuals across Northern Nevada.
According to Keith, “Through this program, we’ve partnered with numerous impact-driven organizations across a wide range of causes, and we’re excited to continue building new relationships with nonprofits doing important work this year.”
For more information about the Do Good Stuff initiative, or to apply, visit theabbiagency.com/.
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