What’s in a name?

07/17/2019 05:43 AM

Mark IV Capital president explains industrial park name change

This rendering depicts the preliminary master plan for Victory Logistics District which includes more than 7 million square feet of Class A high spec industrial, manufacturing and commercial space including the 800,000 square foot speculative distribution facility shown on the east side of the existing Sherwin Williams facility and just south of Interstate 80, which has its development commencement planned for summer of 2020. Courtesy Mark IV Capital

Robert Perea, The Fernley Reporter

At a Tuesday press conference, officials from Mark IV Capital formally announced their purchase of the former Crossroads Commerce Center and their plans for Phase I of the development of the industrial park.

The company also announced the new name of the industrial park, the Victory Logistics District.

Evan Slavik, President of Real Estate for Mark IV Capital, also described the reasons and meaning behind the name change.

Slavik said the company has worked with consultants and engineers to better understand the property, met with the city to better understand their vision for the future of Fernley and hired a branding professional to help with the brand for the project.

*This rendering depicts the potential for a transload facility that will serve the 2,500-acre portion of the Victory Logistics District north of U.S. 50A and south of I-80. Courtesy Mark IV Capital*

“Victory reflects the hard-working and determined nature of the Fernley community,” Slavik said. “Victory is not only meant to be a patriotic tribute, but it has historical ties. Victory Highway was the original name of what is now Interstate 80. And the word victory suggests fortuitous outcomes for those companies who decide to locate here.”

“Logistics relates to the making the complicated more simple,” he added. “Whether that relates to manufacturing or distribution, the word suggests that his is where solutions are created.”

“The word district has the weight and scale that this project deserves and we felt that using descriptive words like center or park just didn’t do it justice,” Slavik said.